ABOUT THE TEAM:
Trevor Naidoo
Managing Director
Trevor Naidoo is the Managing Director of Digital Generation and brings over 25 years of executive business experience to the role. Beginning his career as an entrepreneur, Trevor joined Digital Generation in 2007 and has since played a pivotal role in its growth into one of South Africa’s leading ICT companies.
Under his leadership, DG has strengthened its capabilities by combining deep industry expertise with a passion for using technology to drive customer success. Trevor is committed to cultivating a culture of trust—not only within the organisation, but also with customers, suppliers, and shareholders. His strategic mindset and innovative approach continue to shape DG’s impact in the ICT space.
Wedaad Samsodien
Operations Director
Wedaad began her 30-year career in the ICT industry with the Connection group and has been with Digital Generation for the past 25 years. She has progressed through the ranks, starting in Logistic Operations, advancing to Operations Manager, and being appointed Operations Director of Digital Generation in 2005.
Wedaad is passionate about setting strategic goals that drive both company performance and employee development, while ensuring that all aspects of the business operate efficiently and within a positive working environment.
With her expertise in project management and product life cycle management, Wedaad oversees Digital Generation’s national operations with precision, consistently exceeding customer expectations and maintaining operational excellence.
Clint Webb
Business Executive
Bringing over 17 years of dedicated service to DG customers, underpinned by more than 30 years of experience in operations, sales, and retail management.
Formally qualified in Supply Chain Management and Logistics and further strengthened by the Ledibogo Leadership Course and a diverse portfolio of certifications, including Human Recourses and various other short-term certifications.
Simphiwe Sithole
Human Resource Executive
I bring over 18 years of solid HR experience, covering a wide range of areas including payroll, learning and development, policy reviews, industrial relations (IR), and employee relations (ER). With more than five years of leadership experience, I add a versatile dynamic to the team, offering skills in customer service, business analysis, and CCMA proceedings.
I hold a certification in Business Analytics, an Honours Degree in Human Resources, and I am currently an MBA candidate. I have a deep passion for people and a strong belief that they are the true driving force behind every successful business.
Zakiya Mohamed
Digital Strategist
Zakiya is a dynamic digital strategist and true orchestrator of transformation, known for converting legacy, manual-heavy processes into cloud-native automation solutions that drive cost efficiency and reduce cycle times. With ruthless clarity and a passion for innovation, she makes it effortless for clients and partners to do business with DG—simplifying complex operations and enabling seamless transactions. Each transformation she leads is thoughtfully designed to deliver future-ready business solutions, ensuring scalability, sustainability, and long-term growth.
Tami Morris
Customer Relations Executive
With over 30 years of experience in retail and client relations, 26 of which have been dedicated to the ICT sector at Digital Generation, Tami is committed to establishing, building, and maintaining close client relationships.
Drawing on extensive industry knowledge and hands-on experience, she plays a pivotal role in coordinating and managing the transition between our sales and operations teams.
By fostering strong collaboration with clients and suppliers, Tami ensures that every detail of client requirements is seamlessly transformed into an industry-leading service delivery. Her dedication not only meets but consistently exceeds client expectations, reflecting the strong, long-term relationships she has built and nurtured with our valued clients.
Nicole Van der Haar
Customer Relations Executive
Nicole brings extensive experience in procurement and supplier management, with a strong focus on customer and vendor negotiations. Known for her clear and effective communication, she excels in client relations, strategic negotiation, and delivering exceptional customer service. Nicole is highly skilled at fostering collaboration across teams to support operational efficiency and long-term business success.
Stanley Aphane
Operational Executive
Stanley is a seasoned supply chain professional with over 20 years of industry experience spanning procurement, distribution, and warehousing. He holds a National Diploma in Procurement and Supply Chain, along with a professional certification in Logistics.
Throughout his career, Stanley has been recognised for his innovative problem-solving skills and ability to navigate complex, fast-paced operational environments. With more than a decade of leadership experience, he has successfully led high-performing teams and driven efficiency across warehousing and distribution operations. His deep expertise and strategic mindset make him a valuable asset in delivering operational excellence.
Nicole Hibbert CA (SA)
Head of Finance
Trishnee Thumboo
Digital Strategy Executive
Im a highly motivated and results-driven professional with a Bachelor of Commerce (BCom) degree and a BCom Honours in Business Management (Cum Laude), with strong academic performance and a solid foundation in core business principles. I bring practical experience and expertise in finance and business management. My key strengths include corporate finance, strategic planning, and organizational development, with a commitment to delivering value-driven, sustainable business solutions.
Sasha-lee Hackenburg
Marketing Manager
Sasha brings over 8 years of diverse marketing experience across industries including retail, events, logistics, and agency environments. Now applying her expertise in the IT sector, she brings a fresh, strategic perspective to the Digital Generation team.
Sasha holds a degree in Marketing and Business Management, as well as an Honours degree in Strategic Management. Her strong academic foundation, combined with hands-on industry experience, positions her to drive impactful marketing initiatives and elevate DG’s brand presence. With a passion for innovation and growth, Sasha is committed to taking Digital Generation to new heights.
Vishnu Naidoo
Regional Business Executive
With over 30 years of experience in the ICT industry, I have held diverse and strategic roles including Sales Management, Financial Management, and Managing Director. These roles, combined with my interactions with industry giants, have earned me the reputation of a “Seasoned Entrepreneur.”
Over the past 20+ years, I have honed a deep mastery in Sales and Business Strategy, establishing a strong competitive edge in driving business development, revenue growth, and market expansion. My career is distinguished by a unique versatility: I bring well-rounded expertise across all functional areas of a business, enabling me to contribute to both growth and long-term sustainability.
In addition to my professional experience, I have pursued and achieved various educational qualifications to complement and reinforce my business acumen.
Paul Mouski
Enterprise IT Manager
An accomplished Enterprise IT Manager with extensive experience across diverse industries, including information technology services, education, FMCG, mining, healthcare, and telecommunications. Adept at infrastructure, operations, architecture, and IT management, I specialize in integrating systems, resolving complex technical challenges, and delivering strategic solutions that drive business success.
Recognized for my ability to foster strong client and vendor relationships, I bring a results-oriented approach, upholding the highest ethical standards and attention to detail. With excellent interpersonal, communication, and negotiation skills, I thrive in dynamic environments, leading and mentoring high-performing teams to achieve operational excellence.
Resourceful, adaptable, and self-directed, I navigate challenges with strong analytical and problem-solving skills, ensuring seamless project execution and organizational growth.
Given Badejo
Contact Centre & Online Manager
I began my journey in customer experience as a service consultant and have steadily progressed to my current role. With over 14 years of experience in customer service and communications, I bring a wealth of practical knowledge and insight to the field.
I’ve earned my stripes through dedication, resilience, and a passion for delivering excellent service. Over the years, I’ve come full circle, gaining experience across various functions and developing a well-rounded perspective on service excellence.
My academic background in Human Resources has significantly influenced my career, enhancing my understanding of people, service delivery, and organizational behaviour. Along the way, I’ve also acquired certifications in IT, HR, and customer service, reflecting my commitment to continuous learning and professional growth.
At the heart of my approach is a firm belief: The Customer is King!
