South African smartphone factory to launch!


South Africa has created it’s 1st to Smart Phone manufacturing company with the backing of Mara phones. This is going to be a Smart Phone manufacturing plant, the first one in South Africa, to improve the countries sluggish economy and create much-needed employment.

President Cyril Ramaphosa, as part of the recently launched District-Based Development Model, will later this week launch the Mara Phone Plant at Dube Trade Port in KwaZulu-Natal.

This is part of the district-based development model which was announced in the latest state of the nation address in June. President Ramaphosa said the approach would focus on the 44 districts and 8 metros to speed up service delivery. This would ensure that municipality is properly supported and adequately resourced.

According to the presidency,  the pattern of operating in silos was the challenge identified by the government. Lack of coherence, planning and implementation made monitoring and oversight of governance in any program difficult.

This district development model has been approved by government structures including cabinet. The model will be piloted in two districts with elements of rural, mining and urban. They will include the OR Tambo, Waterberg, and eThekwini metros.

More About The Plant

The modern state-of-the-art plant, with an annual production capacity of over 1.2 million handsets, is expected to manufacture two models of smartphones – the Mara X and Mara Z. The company plans to launch upgraded versions annually.

This venture is said to be able to generate hundreds if not thousands of skilled workers. It will contribute to the transfer of advice technologies in South Africa. 60% of the staff at the factory will be a woman and up to 90% of the workforce will be youth.

The production of this factory is expected to service nationally and internationally. As these phones and other tech devices are locally produced, they will be offered to a local market first. Mara phones have made this possible by working with local online retailers to market and the phones in a local capacity. The phones are expected to be listed on commerce sites such as Jumia, Konga, and Amazon. The company also plans to sell the phones via retail partnerships with telecom operators Vodafone, MTN and Airtel.

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